Stylized logo with the words "sali" in large font, and "of the earth" written below in smaller font, with a circular design element above the "a".

salt of the earth

content + visual storytelling studio

A little bit about us…

Erin, founder of Salt of the Earth Studio - brand storyteller and visual content creator based in Sheffield
Erin, founder of Salt of the Earth Studio - brand storyteller and visual content creator based in Sheffield

Salt of the Earth Studio helps founder-led businesses show up online with confidence - through photography, visual content, and thoughtful storytelling that actually sounds like you. We partner with small to medium-sized businesses to help them show up consistently and authentically online through social-first visuals, photography, video, and thoughtful storytelling - without unnecessary complexity.

Some of our services include:

Photography

Social-first videography

Social media support

Content writing

Graphic design

Community management

Work can be delivered on a flexible monthly basis or on an ad-hoc or project basis, without long-term contractual obligation.

175,000

organic impressions generated for a dormant account in 6 months

4.83 million

organic impressions over 12 months

2 client award wins

Global Recruiter Awards - Best Candidate Attraction Through Social Media, 2023 & 2025

Services we offer…

Each service fits a different purpose - have a chat with us to see how we can best help you.

Story

The words and content behind your brand. Social media management, copywriting and graphic design that sounds like you.

Social Media Management

Content-Writing

Graphic Design

Frame

The visuals that stop the scroll. Content sessions, photography and drone work that shows your world at its best.

Content Sessions

Drone Shoots

Kind words,
from kind people

“Erin is a true asset to our team and we honestly consider her part of the Placing Faces family. Her strategic approach, coupled with a genuine passion for social media & our industry, sets her apart. We are so grateful for her hard work and are excited about the future of our socials - if you do anything today PLEASE check out our reels! Thank you Erin!”

Alex N.

“Since January 2023, Erin has been an indispensable part of Hoarding Disorders UK, and her impact on our organisation has been profound. Erin's social media expertise has played a huge role in expanding our reach.

Under Erin's guidance, we've experienced significant growth in our following. Her ability to leverage social media as a tool for outreach has helped us connect with those who need our support the most, which has been wonderful. We're so grateful for her dedication to our business.”

Jo C.

“Erin has been creating, developing and delivering social media content, digital marketing planning and scheduling content to meet deadlines and announcements. I would like to highlight Erin's patience, understanding and commitment as our business is ever-evolving through our growth period.

With her assistance, we have been able to showcase our services, workshops, event days and so much more. If you are looking to save time and promote your services, you should definitely give her a call. Thanks for everything so far Erin!”

Rory F.

Client Wins

Award ceremony celebrating Best Candidate Attraction Through Social Media with the Placing Faces team and Erin, founder of Salt of the Earth Studio

It was amazing to be able to attend the awards ceremony at Steel Yard, London, with our wonderful client!

Award‑Winning Social Media Strategy – our client, Placing Faces, won ‘Best Candidate Attraction Through Social Media’ at the Global Recruiter Awards 2023 and 2025.

2023 - “The judges described this campaign as well thought out and highly impactful, demonstrating the power of social media especially for a smaller recruitment company. Creating and managing effective content across all major social channels including TikTok and Instagram has enabled this business to attract many new candidates.”

2025 - “The judges felt this campaign nailed what great candidate attraction should look like: personal, consistent and focused on trust. The tone, transparency, and community-first approach of this campaign has created a clear winner and proves you don’t need to have big budgets to get big results.”

Golden and brown graphic announcing the 2023 Industry Awards winner from the Global Recruiter for  Best Candidate Attraction Through Social Media.
Award announcement for the 2025 Industry Awards, recognizing Placing Faces as the winner of the Best Candidate Attraction Through Social Media category, with a description praising the campaign's trust-building approach.

Let’s have a chat…

Book a free consultation call - a chance to chat through your goals and get a feel for how we work. If you're looking for something more tailored than our listed services, we’d love to hear what you have in mind!